Zac Crocker is a producer, creative director, and professional connector of dots.

The son of a Pentecostal preacher in small-town South Carolina, he got his start in music—touring the country with bands, amassing over 5 million streams globally, and earning coverage in Rolling Stone as part of a cosmic Americana outfit.
That path led him to Hall & Oates, where he became Daryl Hall’s right hand over the course of two world tours spanning 15 countries. The job taught him how to communicate effectively—whether negotiating with a promoter at the Salle Pleyel in Paris or tracking down taramasalata in Dortmund, Germany.

Through these experiences, Zac realized he thrived in supporting creative endeavors. One foot in brand strategy, another in design, another in film and editorial, he has spent years producing national campaigns for names you definitely know and experimental projects you probably don’t (yet).

He lives between New York and the South, fluent in both luxury and austerity. His portfolio includes Volvo, Ralph Lauren, Bonobos, Subaru, Abercrombie & Fitch, Amtrak, and a rotating cast of artists and cultural instigators.

Whether it’s a national ad campaign, half-lit stage in a dive bar, or the testimony of a snake handling apostolic—he treats every story as a story worth telling.